Demographics

What is demographics? Demographics are measurable characteristics of media consumers such as age, gender, race, education and income level. They are characteristics and statistical information that distinguish a group of people. These characteristics commonly include age, gender, ethnicity, occupation, interests and other quantifiable criteria. A business' target demographic captures the group of people at which their products or services are aimed. By looking at these characteristics of an audience, it helps us understand how to target a product, it helps to differentiate how to appeal directly to an audience. The Google definition of 'demographics' is: statistical data relating to the population and particular groups within it.